WELCOME TO BYBAE
"Timeless elegance for the modern era"
OUR STORY
At bybae, we’re here to do more than make clothes — we’re here to rewrite the rules.
We saw a gap in a world of copy and paste fashion — and stepped in to create something unique. Something meaningful.
We’re on a mission to challenge industry trends by bringing timeless elegance into the modern era. Every piece we design is made to spark quiet confidence, subtle strength, and effortless beauty — not just in how you look, but in how you feel.
Through intentional design and community-driven purpose, we aim to elevate not only wardrobes, but the women who wear them.

about us
the bybae difference
At bybae, we live by 4 core pillars that guide everything we do:
1. Strong Relationships
We love to meet with our suppliers regularly to talk through the next season and collection, this helps us maintain a strong relationship and discuss any new trends on the horizon!
2. Sustainability
bybae takes pride in our dedication to make sustainable choices. This is why our first launch, ‘The Original Collection’ features a sports set which is made with 80% recycled nylon.
3. Quality driven
We have relationships with local athletes to trial, test and provide feedback on each product 3-6 months prior to launch.
4. Thinking differently
bybae aims to embrace traditional trends in a modern world with new-found fashion technology.
Inspired by the sophistication of old money aesthetics, we blend classic styles with contemporary functionality to create a unique fusion of clothing and accessories.
‘The Original’ Collection brings a fresh twist to timeless elegance, combining classic styles with modern functionality. It's a versatile range of clothing designed to offer truly unique pieces that can seamlessly transition from the gym to everyday life.